The World Wildlife Fund is the largest conservation organization in the world, with over five million global supporters in over 100 countries and supporting around 3,000 conservation and environmental projects. Over $1 billion has been invested in more than 12,000 conservation programs since 1995.
Founded in 1961, the organization aims to “stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.” They do this by working on initiatives that preserve Earth’s natural resources and habitats for endangered species, overall lowering human impact on the environment.
Given the WWF’s considerable dedication to protecting the environment and securing the habitats of other species, it’s interesting that they’ve got a credit card through Bank of America that allows you to spend while also supporting the cause. Is it all it’s cracked up to be? Let’s find out.
World Wildlife Fund Credit Card Rates
When you get the WWF Credit Card, you benefit from a 0% intro purchase APR for 15 months from the account opening date.
Regular purchase APR: The regular purchase APR ranges from 13.99% to 23.99%, depending on the credit score of the cardholder.
Balance transfers: 0% for the first 15 months of their account opening. Cardholders can also transfer balances for anywhere from 13.99% to 23.99% interest.
Balance transfer fees: $10 or 3% of the amount of each transaction, whichever is higher.
Cash advance: 16.99% to 28.99%, as well as a fee of $10 or 3% of the amount of each cash advance, whichever is higher.
Penalty APR: The Penalty APR on the card can go as high as 29.99% depending on the Prime rate.
Overseas fees: Customers who use this credit card overseas will have to pay 3% of the transaction amount in USD as a fee.
Late payment fees: Late payment penalty and return payment penalty fees can be up to $40 and $29, respectively.
World Wildlife Fund Credit Card Rewards
One of the best incentives for the World Wildlife Fund credit card is its 3% cash back tier, which you can use on one category of your choice: gas, online shopping, dining, travel, drug stores, or home improvement/furnishings.
Keep in mind, though, that that tier is capped at $2,500 per quarter. You can’t get more than $2,500 as cash back per quarter at that 3% rate. Those rewards are also not redeemable for deposits into bank accounts other than the issuing bank.
The card also offers 2% cash back at grocery stores and wholesale clubs. Cardholders can get 1% cash back on all other purchases. There are no annual fees on the card.
While not as generous as the incentives provided by other credit cards, the WWF credit card offers an introductory bonus of $200 in rewards points after you’ve spent $1,000 in the first 90 days of opening the account.
World Wildlife Fund Credit Card Sustainability
The World Wildlife Fund credit card has been issued by Bank of America since 2009. Yes, the same Bank of America that provided $42.1 billion in fossil fuel financing in 2020.
So what exactly is the WWF getting out of this? Well, Bank of America contributes $100 to the WWF for each new qualifying card account. Thereafter, for every dollar in net retail purchases the customer makes on the card, Bank of America contributes 8 cents to the WWF.
These two contributions are all that the WWF gets from this credit card. It’s highly unlikely that the contributions top the $42.1 billion that the bank provided to fossil fuel companies last year. So, while it’s admirable that BoA has invested in the World Wildlife Fund’s mission, it’s leavened a bit by the fact that the bank itself seems to work against the goal of sustainability in its other efforts.
Why Aspiration Zero is a truly sustainable credit card
Compare the World Wildlife Fund Credit Card to Aspiration Zero, a powerful new credit card that has the potential to change peoples’ perception of a sustainable credit card. It’s backed by Aspiration, an online neobank that’s 100% committed to clean money. No customer deposits are used to fund the oil or coal industries. Aspiration also works with reforestation partners across the globe for environmental conservation.
The Aspiration Zero credit card helps customers reduce their carbon footprint to zero. It rewards them for going carbon neutral by planting a tree every time a customer makes a purchase using their credit card and it also provides them with the option to plant a tree.
Customers can then track their progress to achieving carbon zero in the app. In each month that they get to carbon zero, Aspiration will reward them with cash back up to 1% of all purchases.
The waitlist for the Aspiration Zero credit card is open, and you can now sign up. Even just for signing up, Aspiration will plant five trees on your behalf. You can also rest assured that you’ve signed up for a truly sustainable credit card that’s not from a bank that still contributes to the fossil fuel industry.
So instead of going for the WWF credit card, you can use the Aspiration Zero credit card and just use it to donate to WWF directly. The resulting impact will be far greater than just contributing 8 cents on the dollar.